Not Every Customer Is a Good Customer: Here’s How to Tell
Revenue is important, but some customers cost so much time, stress and rework that the sale stops being attractive.
Revenue is important, but some customers cost so much time, stress and rework that the sale stops being attractive.
Look at behaviour, not personality
A customer does not need to be friendly. They need to be workable.
Warning signs
- Always changes scope
- Always pays late
- Disrespects staff
- Refuses written confirmation
Check whether your process caused the problem
Sometimes difficult customers are reacting to unclear quotations or slow service.
Review
- Scope
- Communication
- Timeline
- Payment terms
Know when to stop taking more work
You are allowed to decide that a business relationship no longer makes sense.
Exit professionally
- Finish agreed obligations
- Document everything
- Do not create unnecessary drama
My view
Not every customer is a bad customer just because they complain. Focus on repeated behaviour and whether the relationship is still healthy for both sides.
Need a second opinion?
If this is something you are dealing with in your business, you can always message me. If I have an idea that may help, I’ll tell you what I think.
Message LucianWhat I can help with
- Business Website Design
- Website Redesign / Revamp
- Custom Software & Web Applications
- Google Ads Management
- AI Consulting & AI Solutions
- Domain & Web Hosting
No hard sell. If you need help, just ask.
Written by
Lucian Yong
Business owner and freelance web designer in Puchong. I write simple, practical things for Malaysian business owners.
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