Customers Always Ask for Discount? Stop Answering the Same Way
When customers ask for discount, many salespeople panic and reduce the price immediately. That trains the customer to ask every time.
When customers ask for discount, many salespeople panic and reduce the price immediately. That trains the customer to ask every time.
Find out why they are asking
Sometimes they genuinely have a budget. Sometimes they are simply testing.
Ask
- Which part is over budget
- What are you comparing with
- What matters most to you
Change scope before changing value
If the budget is lower, reduce something instead of pretending the full service was overpriced.
Options
- Smaller package
- Fewer items
- Different timeline
- Remove extras
Know your walk away point
A bad deal can become months of unhappy work.
Decide
- Minimum acceptable margin
- What you will not remove
- What terms are not negotiable
My view
A discount should have a reason. If you keep dropping the price without changing anything, customers may start wondering what the original price meant.
Need a second opinion?
If this is something you are dealing with in your business, you can always message me. If I have an idea that may help, I’ll tell you what I think.
Message LucianWhat I can help with
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No hard sell. If you need help, just ask.
Written by
Lucian Yong
Business owner and freelance web designer in Puchong. I write simple, practical things for Malaysian business owners.
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